Mobile Gaming- growing industry sectors in india

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The use of Smartphones has considerably increased in the past years. Besides, technological advancement made Mobile gaming more convenient, easy, and affordable as it was never before. Mobile Marketing Association released a report claiming that India ranks second out of the ten most crowded mobile gaming markets worldwide. 

Mobile marketing is one of the evolving industries in the world, especially in India. Over time Mobile gaming has turned into one of the most liked entertainments across the world. It is one of the favored choices of entertainment for people from all walks of life. 

Mobile Gaming in India- Some Interesting Statistics

The penchant for mobile gaming is the same for people of all demographics. Mobile gaming has immense career opportunities too. 

Statista estimated that mobile gaming will reach 2.4 million dollars by 2020. There will be a hike from 600 million dollars in 2017. 

So far as the time invested in mobile gaming is concerned, three out of every four gamers search for new games at least twice a day. 

The popularity of mobile games is noticeable in India. On average, mobile gamers spend at least half an hour on their devices every day. It is higher on average than the 45-minute streaming on Netflix subscription. The mobile gaming budget is estimated to reach the 1 billion mark by 2023. 

Mathias Bergeld, the chief executive officer and founder of ENV media, claims that the amount of search for mobile games has skyrocketed over the past six months. 

Indian players prefer to play local games like Andar Bahardirectly from their smartphones. Indians play games from their Smartphones rather than devices like tablets and laptops. 

What does the profile of an Indian gamer look like? 

In 2018 Indian Gamers invested approximately 6.92 hours in gaming in a week. The younger generation of Indian gamers belongs to an age group of 26 to 45 years and contributes to 26% of the growth. 

Studying the types of mobile gamers

More than one-third of the Indian Gamer's age is above 35 years. 

In general, the gaming sector gets dominated by men. However, women are contributing to the growth of the industry as well. Although mobile gamers tend to play games from all genres, male gamers tend to incline towards games like Adrenaline Rush.

Males likewise play bike racing and wrestling games along with other genres. Female gamers, on the other hand, are fond of Mind stimulating games like puzzles and quizzes.

Males who are more than 15 years, spend over ten to twenty minutes of their leisure time by scrolling through four to five sessions of the game. 

Lovers of Mobile games solicit for a new experience and launch new games via Google Play Store.

Gamers look for recommendations and online reviews to try out new games. Social media platforms are the new place where people can learn about the new varieties of mobile games.

As far as mobile games are concerned, several components come into play. Taking a close look at the elements of mobile gaming will explain why gaming is a prominent industry in India. 

Location: Kolkata, West Bengal, India

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